Publications
My work spans thought leadership, industry publications, and academic contributions focused on how sustainability, governance, digital systems, and business strategy.
I explore how organizations explain complex issues, connect strategy with operations, and turn information into clearer decisions and action. The work below examines the systems, decisions, and organizational structures that influence performance, credibility, and transformation.
Featured Work
Articles exploring how organizations interpret signals, make decisions, and communicate trust in complex environments..
The Magical Power of Corporate Storytelling
"People do not buy goods and services. They buy relationships, stories, and magic."~ Seth Godin Throughout history, people have enjoyed sharing stories around a fire. Even today, this urge to tell stories persists. In the business world, storytelling is crucial to...
Banking on Social Capital
When considering that more than a billion people use Facebook every day and people are increasingly turning to social media channels to research products and services as well as reach out to companies when they have a question, organizations must consider how their...
Making Your Company a Talent Magnet
In today's marketplace, every organization should make finding and keeping talent a high priority. This is important since employee turnover is estimated to reach 25 percent, or 192 million, by 2018. Why the concern? Employee turnover costs for entry-level workers...
Grow & Retain Your Customer Base with Online Loyalty Programs
Today, companies of every size are using online loyalty programs in greater numbers to attract customers and build loyalty. In 2015, companies spent a shocking $2 billion on customer loyalty programs that attracted over 3 billion members. Why the strong interest?...
A Quick Guide to Outsourcing Digital Projects
Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract with specialized experts on a per-project basis for copywriting, social...
Industry & Technical Publications
Technical and industry-focused work examining how digital systems, process optimization, and operational integration influence performance, efficiency, and business outcomes.
The Downstream Debate – Decarbonising Hydrocarbon Processing
Decarbonisation in refining is becoming an operational, economic, and systems-integration challenge that requires refiners to connect strategy with execution. This article explores how refiners can deploy an integrated decarbonisation toolset that combines process...
Thermodynamic solution for evaluating crude compatibility
As global crude oil demand continues to rise, refiners are increasingly turning to opportunity crudes to optimize margins and maintain flexibility. While economically attractive, these crudes introduce significant variability in composition and behavior—making crude...
Scholarly Contributions
Academic contributions focused on organizational learning, sustainability, communication, governance, and decision-making.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.