Publications
Thought Leadership
Earlier editorial work includes an eight-year monthly column for Website Magazine and contributions to the Houston Business Journal.
Essential Tools for the Starter Executive
In today's complex business world, executives are increasingly relying on devices and Web applications to manage schedules and stay in touch with team members, business partners and clients. With the right devices and applications, starter professionals can...
Ecommerce Chargebacks: Taking the Offense
When a shopper argues the validity of a credit card purchase (also known as a chargeback), it's never good news for an ecommerce merchant. According to annual reports from Visa subsidiary CyberSource, chargebacks continually account for nearly half of all fraud losses...
Viral Marketing: Surpassing Survival
Viral marketing is like [the TV show] Survivor - if you're not adding value to the community, you'll quickly find yourself voted off the island. It's a concept that only works when participants add value and provide authentic and meaningful commentary. - Mitch...
Getting Scene in a World of Clips
Expect to see a large scale shift in the media industry as consumers continue to transition their media and information consumption habits from offline to online. According to ABI Research's "Broadband Video and Internet TV" report, nearly a billion consumers globally...
Getting Your Message Across
E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult internet users opened opt-in e-mails from companies, and 55% did so "always," "very often" or "frequently." With these statistics, it makes sense to...
Industry & Technical Publications
Technical publications focused on refining, digital twins, and process optimization.
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
Scholarly Work
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.