by Soni Malik, Michelle Wicmandy | Apr 9, 2026 | Industry & Technical Publications
As refinery operations become more integrated and data-intensive, maintaining accurate digital twins has become increasingly difficult. Model drift—driven by feed variability, equipment changes, and data quality issues—can erode optimisation performance, increase...
by Michelle Wicmandy | Jan 27, 2026 | Books & Academic Contributions
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
by Michelle Wicmandy | Dec 20, 2025 | Featured Articles
For decades, customer service was treated as a cost to be minimized — a department that existed to fix problems rather than fuel progress. But in today’s connected economy, every customer interaction carries insight. Each question, complaint or compliment adds energy...
by Michelle Wicmandy | Oct 4, 2025 | Featured Articles
As summer winds down, many of us are looking at what’s left in the garden. Some plants thrived, others fizzled, and the difference usually comes down to care. Content strategy works the same way. Quick hits like social media posts can bloom overnight. Meanwhile,...
by Michelle Wicmandy | Mar 20, 2023 | Featured Articles
“People do not buy goods and services. They buy relationships, stories, and magic.”~ Seth Godin Throughout history, people have enjoyed sharing stories around a fire. Even today, this urge to tell stories persists. In the business world, storytelling is...
