Publications
My work spans thought leadership, industry publications, and academic contributions focused on how sustainability, governance, digital systems, and business strategy.
I explore how organizations explain complex issues, connect strategy with operations, and turn information into clearer decisions and action. The work below examines the systems, decisions, and organizational structures that influence performance, credibility, and transformation.
Featured Work
Articles exploring how organizations interpret signals, make decisions, and communicate trust in complex environments..
Viral Marketing: Surpassing Survival
Viral marketing is like [the TV show] Survivor - if you're not adding value to the community, you'll quickly find yourself voted off the island. It's a concept that only works when participants add value and provide authentic and meaningful commentary. - Mitch...
Getting Scene in a World of Clips
Expect to see a large scale shift in the media industry as consumers continue to transition their media and information consumption habits from offline to online. According to ABI Research's "Broadband Video and Internet TV" report, nearly a billion consumers globally...
Getting Your Message Across
E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult internet users opened opt-in e-mails from companies, and 55% did so "always," "very often" or "frequently." With these statistics, it makes sense to...
Improving Visibility: Succeeding with SEO
"SEO is a little bit Madison Avenue and a little bit Silicon Valley, but it's certainly not the Bermuda Triangle." - Rand Fishkin, CEO & Co-Founder of SEOmozSearch Engine Optimization (SEO), when done properly, improves your ranking on major search engines, so...
Industry & Technical Publications
Technical and industry-focused work examining how digital systems, process optimization, and operational integration influence performance, efficiency, and business outcomes.
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Scholarly Contributions
Academic contributions focused on organizational learning, sustainability, communication, governance, and decision-making.
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