Michelle Wicmandy - DBA
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Real-Time Customer Signals Demand Real-Time Steering

Real-Time Customer Signals Demand Real-Time Steering

by Michelle Wicmandy | Feb 4, 2026 | Featured Articles

Organizations are no longer limited by access to customer signals. They are limited by how quickly they can act before the moment passes. Operationalizing real-time insight is less like following a fixed route and more like navigation. Conditions change constantly....
Listening Is the New Customer Data Strategy

Listening Is the New Customer Data Strategy

by Michelle Wicmandy | Jan 29, 2026 | Featured Articles

Contact centers have always been at the forefront of new tech. Their position in the customer experience universe is now being influenced by the defining transition point for AI. For the past two years, organizations have experimented with AI through...
Time for a Reboot How We Measure Customer Success

Time for a Reboot How We Measure Customer Success

by Michelle Wicmandy | Dec 20, 2025 | Featured Articles

For decades, customer service was treated as a cost to be minimized — a department that existed to fix problems rather than fuel progress. But in today’s connected economy, every customer interaction carries insight. Each question, complaint or compliment adds energy...
Customer Data Whispers, AI Answers: A New Playbook for 2026

Customer Data Whispers, AI Answers: A New Playbook for 2026

by Michelle Wicmandy | Dec 12, 2025 | Featured Articles

Every December, dashboards stack up like holiday books — full of margin swings, supply clues, customer behavior and churn signals— waiting to be opened. The data existed and now it can speak back. Teams no longer scan dashboards at year-end. They ask new questions:...
Stop Marketing, Start Publishing: Lessons From Red Bull, LEGO and Michelin

Stop Marketing, Start Publishing: Lessons From Red Bull, LEGO and Michelin

by Michelle Wicmandy | Oct 4, 2025 | Featured Articles

As summer winds down, many of us are looking at what’s left in the garden. Some plants thrived, others fizzled, and the difference usually comes down to care. Content strategy works the same way. Quick hits like social media posts can bloom overnight. Meanwhile,...
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