by Michelle Wicmandy | Dec 20, 2025 | Featured Articles
For decades, customer service was treated as a cost to be minimized — a department that existed to fix problems rather than fuel progress. But in today’s connected economy, every customer interaction carries insight. Each question, complaint or compliment adds energy...
by Michelle Wicmandy | Oct 4, 2025 | Featured Articles
As summer winds down, many of us are looking at what’s left in the garden. Some plants thrived, others fizzled, and the difference usually comes down to care. Content strategy works the same way. Quick hits like social media posts can bloom overnight. Meanwhile,...
by Michelle Wicmandy | Mar 20, 2023 | Featured Articles
“People do not buy goods and services. They buy relationships, stories, and magic.”~ Seth Godin Throughout history, people have enjoyed sharing stories around a fire. Even today, this urge to tell stories persists. In the business world, storytelling is...
by Michelle Wicmandy | Jan 16, 2023 | Featured Articles
When considering that more than a billion people use Facebook every day and people are increasingly turning to social media channels to research products and services as well as reach out to companies when they have a question, organizations must consider how their...
by Michelle Wicmandy | Jan 23, 2016 | Featured Articles
In today’s marketplace, every organization should make finding and keeping talent a high priority. This is important since employee turnover is estimated to reach 25 percent, or 192 million, by 2018. Why the concern? Employee turnover costs for entry-level...
by Michelle Wicmandy | Dec 16, 2015 | Featured Articles
Today, companies of every size are using online loyalty programs in greater numbers to attract customers and build loyalty. In 2015, companies spent a shocking $2 billion on customer loyalty programs that attracted over 3 billion members. Why the strong interest?...
