by Michelle Wicmandy | Jul 1, 2009 | Featured Articles
Viral marketing is like [the TV show] Survivor – if you’re not adding value to the community, you’ll quickly find yourself voted off the island. It’s a concept that only works when participants add value and provide authentic and meaningful...
by Michelle Wicmandy | Apr 7, 2009 | Featured Articles
Expect to see a large scale shift in the media industry as consumers continue to transition their media and information consumption habits from offline to online. According to ABI Research’s “Broadband Video and Internet TV” report, nearly a billion...
by Michelle Wicmandy | Jan 16, 2009 | Featured Articles
E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult internet users opened opt-in e-mails from companies, and 55% did so “always,” “very often” or “frequently.” With...
