Michelle Wicmandy - DBA
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Listening Is the New Customer Data Strategy

Listening Is the New Customer Data Strategy

by Michelle Wicmandy | Jan 29, 2026 | Featured Articles

Contact centers have always been at the forefront of new tech. Their position in the customer experience universe is now being influenced by the defining transition point for AI. For the past two years, organizations have experimented with AI through...
A Marathon Not A Spring

A Marathon Not A Spring

by Sanjay Bhargava, Michelle Wicmandy | Dec 23, 2025 | Industry & Technical Publications

Refining is entering an era where competitiveness depends less on expansion and more on operational discipline, digital integration, and sustained performance improvement. As margins tighten and decarbonization pressures increase, refiners are being challenged to...
Time for a Reboot How We Measure Customer Success

Time for a Reboot How We Measure Customer Success

by Michelle Wicmandy | Dec 20, 2025 | Featured Articles

For decades, customer service was treated as a cost to be minimized — a department that existed to fix problems rather than fuel progress. But in today’s connected economy, every customer interaction carries insight. Each question, complaint or compliment adds energy...
Customer Data Whispers, AI Answers: A New Playbook for 2026

Customer Data Whispers, AI Answers: A New Playbook for 2026

by Michelle Wicmandy | Dec 12, 2025 | Featured Articles

Every December, dashboards stack up like holiday books — full of margin swings, supply clues, customer behavior and churn signals— waiting to be opened. The data existed and now it can speak back. Teams no longer scan dashboards at year-end. They ask new questions:...
The Customer Retention Pipeline: How to Seal Leaks and Keep Loyalty Flowing

The Customer Retention Pipeline: How to Seal Leaks and Keep Loyalty Flowing

by Michelle Wicmandy | Sep 11, 2025 | Featured Articles

For more than a decade, cheap capital shaped how companies pursued growth. In the ZIRP years, an era when central banks set interest rates near-zero, many companies poured budget into acquisition because speed was rewarded over efficiency. But the flood has ended....
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