Michelle Wicmandy - DBA
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Essential Tools for the Starter Executive

Essential Tools for the Starter Executive

by Michelle Wicmandy | Dec 2, 2013 | Featured Articles

In today’s complex business world, executives are increasingly relying on devices and Web applications to manage schedules and stay in touch with team members, business partners and clients. With the right devices and applications, starter professionals can...
Ecommerce Chargebacks: Taking the Offense

Ecommerce Chargebacks: Taking the Offense

by Michelle Wicmandy | Aug 1, 2013 | Featured Articles

When a shopper argues the validity of a credit card purchase (also known as a chargeback), it’s never good news for an ecommerce merchant. According to annual reports from Visa subsidiary CyberSource, chargebacks continually account for nearly half of all fraud...
Viral Marketing: Surpassing Survival

Viral Marketing: Surpassing Survival

by Michelle Wicmandy | Jul 1, 2009 | Featured Articles

Viral marketing is like [the TV show] Survivor – if you’re not adding value to the community, you’ll quickly find yourself voted off the island. It’s a concept that only works when participants add value and provide authentic and meaningful...
Improving Visibility: Succeeding with SEO

Improving Visibility: Succeeding with SEO

by Michelle Wicmandy | Jan 13, 2009 | Featured Articles

“SEO is a little bit Madison Avenue and a little bit Silicon Valley, but it’s certainly not the Bermuda Triangle.” – Rand Fishkin, CEO & Co-Founder of SEOmozSearch Engine Optimization (SEO), when done properly, improves your ranking on...
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