Michelle Wicmandy - DBA
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Real-Time Customer Signals Demand Real-Time Steering

Real-Time Customer Signals Demand Real-Time Steering

by Michelle Wicmandy | Feb 4, 2026 | Featured Articles

Organizations are no longer limited by access to customer signals. They are limited by how quickly they can act before the moment passes. Operationalizing real-time insight is less like following a fixed route and more like navigation. Conditions change constantly....
Listening Is the New Customer Data Strategy

Listening Is the New Customer Data Strategy

by Michelle Wicmandy | Jan 29, 2026 | Featured Articles

Contact centers have always been at the forefront of new tech. Their position in the customer experience universe is now being influenced by the defining transition point for AI. For the past two years, organizations have experimented with AI through...
Customer Data Whispers, AI Answers: A New Playbook for 2026

Customer Data Whispers, AI Answers: A New Playbook for 2026

by Michelle Wicmandy | Dec 12, 2025 | Featured Articles

Every December, dashboards stack up like holiday books — full of margin swings, supply clues, customer behavior and churn signals— waiting to be opened. The data existed and now it can speak back. Teams no longer scan dashboards at year-end. They ask new questions:...
AI-driven autonomy cuts energy use, emissions, and operator burden

AI-driven autonomy cuts energy use, emissions, and operator burden

by Jagadesh Donepudi, Michelle Wicmandy, Nitin Soni, Hiroaki Kanokogi | Sep 19, 2025 | Industry & Technical Publications

As refineries face increasing complexity, ageing control systems, and growing sustainability pressures, traditional control methods are struggling to keep pace. Static models and manual tuning often fall short in dynamic, non-linear environments, limiting both...
Grow & Retain Your Customer Base with Online Loyalty Programs

Grow & Retain Your Customer Base with Online Loyalty Programs

by Michelle Wicmandy | Dec 16, 2015 | Featured Articles

Today, companies of every size are using online loyalty programs in greater numbers to attract customers and build loyalty. In 2015, companies spent a shocking $2 billion on customer loyalty programs that attracted over 3 billion members. Why the strong interest?...
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