by Michelle Wicmandy | Aug 1, 2013 | Featured Articles
When a shopper argues the validity of a credit card purchase (also known as a chargeback), it’s never good news for an ecommerce merchant. According to annual reports from Visa subsidiary CyberSource, chargebacks continually account for nearly half of all fraud...
by Michelle Wicmandy | Jan 16, 2009 | Featured Articles
E-mail is very effective for communicating with customers. According to a 2007 poll by MarketingSherpa, 86% of US adult internet users opened opt-in e-mails from companies, and 55% did so “always,” “very often” or “frequently.” With...
