by Michelle Wicmandy | Mar 20, 2023 | Featured Articles
“People do not buy goods and services. They buy relationships, stories, and magic.”~ Seth Godin Throughout history, people have enjoyed sharing stories around a fire. Even today, this urge to tell stories persists. In the business world, storytelling is...
by Michelle Wicmandy | Jan 16, 2023 | Featured Articles
When considering that more than a billion people use Facebook every day and people are increasingly turning to social media channels to research products and services as well as reach out to companies when they have a question, organizations must consider how their...
by Michelle Wicmandy | Jan 23, 2016 | Featured Articles
In today’s marketplace, every organization should make finding and keeping talent a high priority. This is important since employee turnover is estimated to reach 25 percent, or 192 million, by 2018. Why the concern? Employee turnover costs for entry-level...
by Michelle Wicmandy | Dec 16, 2015 | Featured Articles
Today, companies of every size are using online loyalty programs in greater numbers to attract customers and build loyalty. In 2015, companies spent a shocking $2 billion on customer loyalty programs that attracted over 3 billion members. Why the strong interest?...
by Michelle Wicmandy | Aug 14, 2015 | Featured Articles
Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract with specialized experts on a per-project basis for copywriting, social...
