by Michelle Wicmandy | Aug 14, 2015 | Featured Articles
Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract with specialized experts on a per-project basis for copywriting, social...
by Michelle Wicmandy | Jul 1, 2015 | Featured Articles
Regardless of satisfaction level, many customers are happy to discuss their purchases. Often, however, a brand never asks and when they do, they’re not making the most of who they are asking, what they are asking and when they are asking. Who Who a company asks...
by Michelle Wicmandy | Nov 23, 2014 | Featured Articles
Email can be a valuable communication tool. But, receiving more than 200 messages daily can easily consume the entire day. Even worse, when poorly managed, email can stop productivity. In fact, a report by McKinsey & Company found that the average interaction...
by Michelle Wicmandy | May 1, 2014 | Featured Articles, Uncategorized
Customer reviews have significantly changed the way consumers obtain product information and make purchase decisions. Previously, consumers would have sought company literature, called sales personnel directly or asked friends or family their opinions face-to-face....
by Michelle Wicmandy | Dec 2, 2013 | Featured Articles
In today’s complex business world, executives are increasingly relying on devices and Web applications to manage schedules and stay in touch with team members, business partners and clients. With the right devices and applications, starter professionals can...
by Michelle Wicmandy | Aug 1, 2013 | Featured Articles
When a shopper argues the validity of a credit card purchase (also known as a chargeback), it’s never good news for an ecommerce merchant. According to annual reports from Visa subsidiary CyberSource, chargebacks continually account for nearly half of all fraud...
