by Michelle Wicmandy | Dec 12, 2025 | Featured Articles
Every December, dashboards stack up like holiday books — full of margin swings, supply clues, customer behavior and churn signals— waiting to be opened. The data existed and now it can speak back. Teams no longer scan dashboards at year-end. They ask new questions:...
by Michelle Wicmandy | Dec 3, 2025 | Featured Articles
Trust has become the defining currency of modern leadership. Nowhere is that more true than in sustainability. According to Edelman’s 2025 Trust Barometer, business remains the world’s most trusted institution. That trust gives companies a unique opportunity...
by Michelle Wicmandy | Oct 4, 2025 | Featured Articles
As summer winds down, many of us are looking at what’s left in the garden. Some plants thrived, others fizzled, and the difference usually comes down to care. Content strategy works the same way. Quick hits like social media posts can bloom overnight. Meanwhile,...
by Michelle Wicmandy | Sep 11, 2025 | Featured Articles
For more than a decade, cheap capital shaped how companies pursued growth. In the ZIRP years, an era when central banks set interest rates near-zero, many companies poured budget into acquisition because speed was rewarded over efficiency. But the flood has ended....
by Michelle Wicmandy | Mar 20, 2023 | Featured Articles
“People do not buy goods and services. They buy relationships, stories, and magic.”~ Seth Godin Throughout history, people have enjoyed sharing stories around a fire. Even today, this urge to tell stories persists. In the business world, storytelling is...
by Michelle Wicmandy | Jan 16, 2023 | Featured Articles
When considering that more than a billion people use Facebook every day and people are increasingly turning to social media channels to research products and services as well as reach out to companies when they have a question, organizations must consider how their...
