by Michelle Wicmandy | Jan 23, 2016 | Featured Articles
In today’s marketplace, every organization should make finding and keeping talent a high priority. This is important since employee turnover is estimated to reach 25 percent, or 192 million, by 2018. Why the concern? Employee turnover costs for entry-level...
by Michelle Wicmandy | Dec 16, 2015 | Featured Articles
Today, companies of every size are using online loyalty programs in greater numbers to attract customers and build loyalty. In 2015, companies spent a shocking $2 billion on customer loyalty programs that attracted over 3 billion members. Why the strong interest?...
by Michelle Wicmandy | Aug 14, 2015 | Featured Articles
Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract with specialized experts on a per-project basis for copywriting, social...
by Michelle Wicmandy | Jul 1, 2015 | Featured Articles
Regardless of satisfaction level, many customers are happy to discuss their purchases. Often, however, a brand never asks and when they do, they’re not making the most of who they are asking, what they are asking and when they are asking. Who Who a company asks...
by Michelle Wicmandy | Nov 23, 2014 | Featured Articles
Email can be a valuable communication tool. But, receiving more than 200 messages daily can easily consume the entire day. Even worse, when poorly managed, email can stop productivity. In fact, a report by McKinsey & Company found that the average interaction...
by Michelle Wicmandy | May 1, 2014 | Featured Articles, Uncategorized
Customer reviews have significantly changed the way consumers obtain product information and make purchase decisions. Previously, consumers would have sought company literature, called sales personnel directly or asked friends or family their opinions face-to-face....
