Publications
Thought Leadership
Earlier editorial work includes an eight-year monthly column for Website Magazine and contributions to the Houston Business Journal.
Grow & Retain Your Customer Base with Online Loyalty Programs
Today, companies of every size are using online loyalty programs in greater numbers to attract customers and build loyalty. In 2015, companies spent a shocking $2 billion on customer loyalty programs that attracted over 3 billion members. Why the strong interest?...
A Quick Guide to Outsourcing Digital Projects
Today, many small businesses outsource services to streamline operations. Sometimes, these firms hire full-service agencies as turnkey marketing departments. In other cases, they sub-contract with specialized experts on a per-project basis for copywriting, social...
Value My Opinion! The Basics of Customer Surveys
Regardless of satisfaction level, many customers are happy to discuss their purchases. Often, however, a brand never asks and when they do, they're not making the most of who they are asking, what they are asking and when they are asking. Who Who a company asks for...
Quick Tips for Managing Your Email Inbox
Email can be a valuable communication tool. But, receiving more than 200 messages daily can easily consume the entire day. Even worse, when poorly managed, email can stop productivity. In fact, a report by McKinsey & Company found that the average interaction...
They Said What?! How to Manage User Reviews
Customer reviews have significantly changed the way consumers obtain product information and make purchase decisions. Previously, consumers would have sought company literature, called sales personnel directly or asked friends or family their opinions face-to-face....
Industry & Technical Publications
Technical publications focused on refining, digital twins, and process optimization.
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Scholarly Work
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