by Michelle Wicmandy | Nov 23, 2014 | Featured Articles
Email can be a valuable communication tool. But, receiving more than 200 messages daily can easily consume the entire day. Even worse, when poorly managed, email can stop productivity. In fact, a report by McKinsey & Company found that the average interaction...
by Michelle Wicmandy | May 1, 2014 | Featured Articles, Uncategorized
Customer reviews have significantly changed the way consumers obtain product information and make purchase decisions. Previously, consumers would have sought company literature, called sales personnel directly or asked friends or family their opinions face-to-face....
by Michelle Wicmandy | Dec 2, 2013 | Featured Articles
In today’s complex business world, executives are increasingly relying on devices and Web applications to manage schedules and stay in touch with team members, business partners and clients. With the right devices and applications, starter professionals can...
by Michelle Wicmandy | Aug 1, 2013 | Featured Articles
When a shopper argues the validity of a credit card purchase (also known as a chargeback), it’s never good news for an ecommerce merchant. According to annual reports from Visa subsidiary CyberSource, chargebacks continually account for nearly half of all fraud...
by Michelle Wicmandy | Jul 1, 2009 | Featured Articles
Viral marketing is like [the TV show] Survivor – if you’re not adding value to the community, you’ll quickly find yourself voted off the island. It’s a concept that only works when participants add value and provide authentic and meaningful...
