by Frederik Hertel, Michelle Wicmandy | Jun 6, 2024 | Books & Academic Contributions
This chapter examines the concept of the “global learning economy” and challenges how the term is commonly used. While “learning” is often positioned as a modifier that enhances economic thinking, the analysis shows that the relationship is not one-directional. When...
by Michelle Wicmandy | Mar 20, 2023 | Featured Articles
“People do not buy goods and services. They buy relationships, stories, and magic.”~ Seth Godin Throughout history, people have enjoyed sharing stories around a fire. Even today, this urge to tell stories persists. In the business world, storytelling is...
by Michelle Wicmandy | Jan 16, 2023 | Featured Articles
When considering that more than a billion people use Facebook every day and people are increasingly turning to social media channels to research products and services as well as reach out to companies when they have a question, organizations must consider how their...
by Frederik Hertel, Michelle Wicmandy | Jul 21, 2021 | Books & Academic Contributions
Most organizations think of innovation as a structured process—formal R&D, defined frameworks, and breakthrough ideas. In practice, some of the most effective solutions emerge much closer to the ground. This study examines how metaphorical thinking enabled a small...
by Michelle Wicmandy | Jan 23, 2016 | Featured Articles
In today’s marketplace, every organization should make finding and keeping talent a high priority. This is important since employee turnover is estimated to reach 25 percent, or 192 million, by 2018. Why the concern? Employee turnover costs for entry-level...
